new balance / 977H
ADIDAS / messi
puma / selena gomez
nike / air max retail
adidas / james harden
FRESH by Houston white
Goodnest
General Mills
A selection of campaign, retail, and digital marketing work produced in collaboration with agency creative teams.
A selection of campaign, retail, and digital marketing work produced in collaboration with agency creative teams.
portfolio
adidas / nhl
General Mills
Agency: Yantes Photo / Freelance
Role: Senior Production Designer
Adapted existing packaging mechanicals for General Mills and Annie's Homegrown, producing updated files for Cinnamon Toast Crunch Chocolate Churros and Fruity Lucky Charms cereal boxes, and a corrugate floor display for Annie's Homegrown. Work involved making design changes to existing mechanical files while maintaining precise brand standards, nutritional information accuracy, and print production requirements across both folding carton and corrugated formats.
Goodnest
Agency: Yantes Photo / Freelance
Role: Senior Production Designer
Produced packaging mechanicals for Goodnest, a natural baby care line — 4 scents each with 4 products plus a lavender bath bundle, spanning folding cartons, retail boxes, moisturizer sticks, and individual sachets. Built master files from scratch for each packaging format, then adapted across scents by versioning colors, scent names, and copy. Also placed final artwork onto supplied product renderings for client review and approval. Managed a high volume of formats and variants while maintaining brand consistency across the full product line.
FRESH BY HOUSTON WHITE
Agency: Yantes Photo / Freelance
Role: Senior Production Designer
Produced packaging mechanicals for the full FRESH by Houston White grooming line — 11 SKUs across tubes, bottles, and jars including body lotions, shampoos, conditioners, pomades, face scrub, and face lotion. Built a master file per packaging format and versioned across SKUs by swapping colorways and product names while maintaining consistent brand standards. Worked with two packaging manufacturers — CTL Pack and Berry Global — preparing and delivering print-ready files to vendor specifications for both digitally printed and offset laminate tubes.
adidas / james harden campaign
Agency: Latitude
Role: Senior Production Designer
Produced retail and environmental marketing assets for the James Harden campaign launch at adidas flagship locations including Times Square and 34th Street. Work included large-format wall graphics, lightbox displays, and in-store environmental applications — adapting campaign creative across multiple formats and store configurations while maintaining precise adidas brand standards.
nike / air max retail
Agency: Latitude
Role: Senior Production Designer
Produced in-store retail graphics for the Nike Air Max campaign across Champs Sports locations. Work included feature walls, vertical performance panels, and multi-format display graphics — preparing production-ready files for high-volume retail rollout across multiple store environments.
Puma / Selena gomez campaign
Agency: Latitude
Role: Senior Production Designer
Selena Gomez collection launch. Work spanned global e-commerce hero images, email marketing, social media assets, and in-store graphics — adapting a single campaign across web, mobile, and retail environments while maintaining consistency across all touchpoints.
adidas / messi miami pop-up
Agency: Latitude
Role: Senior Production Designer
Produced campaign graphics and environmental marketing assets for the adidas Messi pop-up activation in Miami. Work included large-format retail graphics, Broadway signage, 5th Avenue window displays, and social media assets — adapting campaign creative across high-visibility urban environments and digital channels for a fast-turnaround event activation.
adidas / nhl marketing
Agency: Latitude
Role: Senior Production Designer
Built all campaign components from scratch for the adidas NHL 2018/2019 "Challenge Future" retail campaign — including headline lock-ups, cut paper shapes, typography treatments, and printmaking textures created by physically crumpling and scanning paper to achieve an authentic punk-rock concert flyer aesthetic. Produced a complete retail toolkit for all 31 NHL teams, versioning every asset across team colors, logos, and jersey photography while maintaining consistent campaign standards. Assets spanned print and digital formats including large-format in-store signage, digital banners, social media graphics, and the full toolkit PDF delivered to each team. Managed a high-volume, multi-format versioning workflow across 31 simultaneous brand identities.
Before handoff I checked each team version for correct logo usage, accurate team color values against brand standards, correct jersey photography (home vs. away), proper placement of all campaign elements per toolkit guidelines, and correct file naming. With 31 teams across multiple formats I worked through teams systematically rather than randomly to maintain consistency and catch errors before they compounded across versions.
QA Process
Files were organized by team with a consistent folder structure — master campaign assets in a shared folder, with individual team folders containing all versioned assets named with a standardized convention mirroring the required asset delivery naming. Each team's files were saved as separate working files to avoid cross-contamination, with final exports clearly labeled and separated from working files.
View full toolkit PDF >
A note on process and file management for this project:
File Organization & Version Control
new balance / 997H campaign
Agency: Latitude
Role: Senior Production Designer
Produced retail marketing assets for the global New Balance 997H launch across international store environments including London. Work included window displays, in-store graphics, and multi-format retail applications — adapting campaign creative for varying store configurations while ensuring brand consistency across markets.
"Ashley brings a positive energy to every project! She’s whip smart, super skilled and incredibly fast. She’ll jump in with a smile and won’t look back until we’ve crossed the finish line. Ashley is a true pleasure to work with. A super star."
"Ashley is a talented designer...having her sharp, tasteful eye on projects gave me the confidence that what she was working on would not only get done well, it would get done better."
"Ashley is abundantly positive, and exceptionally driven to deliver quality designs from start to finish. her creative vision as a photographer shows her love of color, composition and creative storytelling. She is a welcome ray of sunshine. "
"She’s always positive and is a genuine person who cares about the quality she is working on while striving to always do better."
"Ashley is a trusted source of quality work. As an added bonus, she's an expert on all things coffee and Harry Potter"
